Station Profile

Format & Call Letters

Sports Talk - KICE-FM / 94.9FM / “Fox Sports Central Oregon"

Format Description

FOX Sports 94.9 with its HUGE 50,000 watt FM signal bringing the best names in sports and commentary from Dan Patrick and Colin Cowherd to the NFL, College Football and Basketball, Oregon State Athletics and Pac-12 football.

FOX Sports 94.9 is proud to feature Oregon State University Athletics, NCAA “March Madness” College, NFL Football “Blitz”, and is an Oakland Raiders Affiliate.

FOX Sports 94.9 is #1 for reaching Men 25-64, with our core demo targeting Men 35-54. 

FOX Sports 94.9 mixes today's top syndicated sports personalities, along with the very best local sports talk hosts for a unique mixture of hot sports opinion.

FOX Sports 94.9 is where sports fans come first. Since we're passionate our sports fans are too. The FOX Sports 94.9 format has the most loyal listeners of any format. We have affluent fans that love to debate and discuss sports. Get the day's top sports stories on FOX Sports 94.9. 

FOX Sports 94.9 listeners love debating the top stories in sports, getting behind the scenes look at the life of popular athletes, and listen to get an in-depth look at sports players, teams, personalities, and much more. FOX Sports 94.9 features top-quality original shows and exclusive programming to connect fans with their favorite sports, teams, and players. We also engage passionate fans who stay connected to their schools through sports.

FOX Sports 94.9 is targeted to reach affluent men 25+ with high earning power in their prime spending years.

FOX Sports Radio is your #1 Radio Station For Local And National Sports. We're the area's only 24/7 Sports Station.

FOX Sports 94.9  Features The Best In Sports Programming.

Demographic Profile

FOX Sports 94.9 has a wide demographic appeal with consumers who have purchasing power!

Age Composition: FOX Sports 94.9 targets men  25+.

- 15% of FOX Sports 94.9 listeners are 65+ years old.
- 22% of FOX Sports 94.9 listeners are Adults 55 to 64 years old.
- 21% of FOX Sports 94.9 listeners are Adults 45 to 54 years old.
- 18% of FOX Sports 94.9 listeners are Adults 35 to 44 years old.
- 12% of FOX Sports 94.9 listeners are Adults 25-34 years old.
-   7% of FOX Sports 94.9 listeners are Adults 18 to 24 years old. 

Gender: FOX Sports 94.9 targets men. Male: 89% Female: 11%

Household Income: Sports listeners in America have high earning power.

- Over 48% of Sports listeners in America have an income of over $75,000.
- Almost 25% of Sports listeners in America have an income of $50,000 -$74,999.
- Almost 25% of Sports listeners in America have an income of$25,000 - $49,999.
- Almost 70% have an annual household income of over $50,000 a year.

Occupation: FOX Sports 94.9 listeners are employed as Owners, Managers or Professionals, employed as Tradespeople, employed in the Sales and Service industry and are also employed as Administrators or Clerical staff.

Education: FOX Sports 94.9 listeners are well educated

.- Over 45% are College graduates.
-  Over 30% have attended community college.
-  Over 20% have a high school diploma.

 Target thousands of potential new customers each week with FOX Sports 94.9.

Lifestyle Profile

FOX Sports 94.9 targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

FOX Sports 94.9 targets listeners with purchasing power.

FOX Sports 94.9 Listeners Are Active Consumers

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras
-Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: FOX Sports 94.9 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: FOX Sports 94.9 attracts listeners actively participate in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts. 

FOX Sports 94.9 has wide appeal to consumers who have high disposable income!

FOX Sports 94.9 has committed to super-serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community. 

At FOX Sports 94.9 we love taking part in community events and getting behind local causes that affect our listeners.

FOX Sports 94.9 is extremely proud of its commitment to the community radio station that actively supports hundreds of worthwhile causes.

FOX Sports 94.9 Is Built For Advertisers

FOX Sports 94.9 is unique among other radio formats. Due to the nature of this format, people listen to FOX Sports 94.9 differently.

FOX Sports 94.9 is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest from sports events and stories. FOX Sports 94.9 listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on FOX Sports 94.9.

FOX Sports 94.9 is a  great investment and delivers the very best results for your business.

FOX Sports 94.9 Schedule Weekday Schedule

6 AM - 9 AM Dan Patrick Show
9 AM - 12 PM Colin Cowherd Show
12 PM - 3 PM  Doug Gottlieb Show
3 PM - 4 PM  R.J. Bell & Straight Out Of Vegas
4 PM - 5 PM  In The Seats
5 PM - 8 PM The Odd Couple
8 PM - 11 PM The Jason Smith Show

BALANCED: News talk for both sides of the political spectrum. “All of the passion with none of the ANGER” that other talk formats are known for!

REGIONAL: Fox Sports programming originates in Los Angeles offering West Coast listeners a more localized show than that of ESPN.

Get more customers and increase sales with FOX Sports 94.9.

We Keep Good Company!

“Jake” ~ Male, 40 years old. College-educated, homeowner, married with no kids. Jake considers sports talk to be his news. His job keeps him in his vehicle a lot where he listens almost exclusively to Fox Sports. He relocated to Central Oregon for the lifestyle a decade ago. He loves Central Oregon, but misses his hometown teams, Fox Sports keeps him current on HIS teams.

“Jack” ~ Male, 46 years old. College-educated, homeowner, married with 2 daughters. Owns a chain of 3 restaurants in Central Oregon. Jack is just a pure sports enthusiast, and like Jake considers spots talk to be news. He is also a transplant and likes how sports talk keeps him informed on his teams across the country.

FOX Sports 94.9 Coverage Map
50,000 WATTS