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Format & Call Letters

Contemporary Hit Radio (CHR)  - KXIX-FM / 94.1 / “Today’s Hottest Hits, Power 94”

Format Description

Contemporary Hit Radio...It’s Hot…It’s Hollywood…It’s American Pop Culture, and that’s what makes CHR the greatest reach format in America!

POWER 94 is Bend's only CHR/Top 40 station that plays all contemporary hits from today’s biggest stars.

POWER 94 is Central Oregon’s original CHR station, and the people’s favorite, having not lost a ratings book contest to a CHR competitor in over a decade.

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POWER 94 targets women 18 to 49 years of age and Adults and Women 18 to 34.

POWER 94 targets affluent females in their prime spending years. 

POWER 94 Artist Profile: Artists include: Kendrick Lamar, Rihanna, Pit Bull, Beyonce, Taylor Swift, Ariana Grande, Drake, Post Malone, Camila Cabello, Selena Gomez, Cardi B, Shawn Mendes, Ed Sheeran, Maroon 5, The Weekend, Bruno Mars, Jay-Z, Eminem, Katy Perry, One Direction, Pitbull and more. 

POWER 94's 50,000 Watt signal from Jack Pine Ridge is among the strongest signals around, more than 10X the power of our CHR competition.

POWER 94's CHR format is America’s No. 1 format by weekly cume.

Demographic Profile 

POWER 94 delivers listeners with a high disposable income in their prime spending years.

Age:POWER 94 targets adults 18-49 and females 25 to 34. 

Gender: Females 12+ living favor the POWER 94 format. 

- 57.1% of POWER 94 listeners are female while 43% are male.
- The 
CHR format is where you find both mom and teen in the same place!

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couple 16Education: Over 60% of Americans who listen to CHR music have attended college.

Household Income: POWER 94's listeners have earning power.

- Over 25% of POWER 94 adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 
- Over 20% have a annual income of $50,00 and $75,000.
- Almost 35% have an income of over $75,000.

Occupation: POWER 94 targets individuals who are employed fulltime in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Get exposure to thousands of potential customers each week with POWER 94


Lifestyle Profile

POWER 94 targets homeowners. A huge category with these consumers is home improvement and home decorating.

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In the past year, many of POWER 94 listeners have spent money on painting or wallpaper, remodeling bathrooms, and kitchens, landscaping, carpeting or floor covering, replacing windows and other home improvements.

Where Listeners Live: Allen County: 81.9%, Adams County: 2.4%, Huntington County: 2.0%, Whitley County: 4.8%, Wells County: 2.8%. Source: Nielsen –Sp 14

Activities: POWER 94 attracts listeners who are very active in participating in exercise and fitness, biking, golfing, and hiking. POWER 94 listeners enjoy going out to music concerts, sporting events, bars, and restaurants more so than the average American.

POWER 94 targets listeners with purchasing power in Central Oregon.

 

POWER 94 Listeners

POWER 94 has wide demographic appeal with consumers who have purchasing power!

woman carkeys 3- POWER 94 listeners purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
-  Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoy going out to restaurants often every month. Over 80% went out in the past month.  
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: POWER 94 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: POWER 94 attracts listeners who are very active in participating in exercise and fitness, biking, golfing, and hiking.

POWER 94 listeners enjoy going out to music concerts, sporting events, bars, and restaurants more so than the average American.

POWER 94 listeners are in their prime income and spending years.


Here's Why POWER 94 Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

POWER 94 format allows advertisers to reach a large consumer group that can’t be reached with any other station.


Start Your Morning With The Elvis Duran Show Exclusively On POWER 94

bend morningshow2Broadcasting live from New York', Elvis Duran and his on-air crew entertain listeners with up-to-the-minute entertainment and pop culture news, celebrity guests, hit songs, and regular features such as the Hollywood gossip, news headlines, phone taps, 'What's Trending' and more!

We're the most-listened-to Top 40 syndicated radio morning show in the USA! 6:00 am - 10:00 am ET: Monday - Friday.

Catch Elvis Duran and the Morning Show, on the market’s most active station promotionally, POWER 94.

Join the Elvis Duran Show weekdays 5 am-10 am on POWER 94.

 

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Actual Listeners. Only the names are changed!

“Jenny” ~ Female, 37 years old, homeowner, married with one dog and no children. Four-year college-educated at the University of Oregon. Works for the State of Oregon Judicial Department. Owns many of the toys you “need” in Central Oregon. Listens to Power 94 almost exclusively. Hearing what is hip, young, and current is exactly what keeps her listening.

“Johnny” ~ Male, 24 years old, event director and party promoter. Rents a small house on Bend’s Westside with his steady long-term girlfriend. Recent parent to a rescue puppy, no kids. Enjoys snowboarding, hanging out with friends, pirating music and movies from the web, and Bend’s craft brew scene.


POWER 94 Coverage Map

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